I’m Impressed

I’m impressed! My dissertation has been annotated by Justin Rogers


Cartwright, Joan. “Women in Jazz: Music Publishing and Marketing.” DBA diss., Northcentral University, 2017.

This dissertation by Joan Cartwright explores, through a case study, the business practices of a select group of twenty women in the jazz industry. The dissertation is broken into five primary sections: an overview of the mechanics and background associated with the case study, a literature review encompassing the general mechanics of the jazz industry, her research method, the findings of the case study, and further implications of the results found in the study. Its relevance to potential applications for a centralized marketplace is primarily present through the literature review Cartwright includes in the dissertation. This section explores differences in business models, pricings, branding, and distribution. Although much of Cartwright’s dissertation strays away from asserting a centralized publishing marketplace, her analysis of business models in the jazz industry is still relevant to the area, and provides critical insight. Cartwright’s need for a full analysis of different aspects in the jazz business model is central to her dissertation with regard to her advocacy for an even playing field between male and female jazz musicians. As a result, this analysis is unparalleled with other sources in this list.

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This qualitative case study explored women jazz musicians and earning as music publishers. It examined business practices of 20 women in jazz in the U.S., between 30 and 64, who compose and publish jazz mu-sic. Variables were education, number of songs composed, incorporation, affiliation with royalty organiza-tions, and how they used marketing, branding, promotion, and advertisement. Participants discussed finan-cial challenges resulting from gender and age discrimination. Focus was on business tactics for operations and marketing that affected the professional careers of women jazz musicians. Best business practices were explored for women musicians in jazz and guidelines for young women entering the industry. Suggestions were made for how private corporations and governments could be more inclusive of women’s music through programming and grant-making, and recommendations for future research and policy for equitable treatment of women musicians, particularly in media and film.

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