Social Media Strategy

This is in response to a student’s SMART goals for a social media campaign.

Hi, Student,

The strategy you developed here is well-done. You wrote, “create engaging content on all forms of social media because each platform has different functions and various users that could potentially become interested in the company’s products and services.”

Although this is an ambitious goal, unless you have a team to post, reply, analyze, and report, it’s difficult to devote the time to make this goal achievable. On Hootsuite, you can post to several sites at a scheduled time. But their fees are unaffordable for small companies. This week, I cancelled a premium upgrade on WordPress for $96, because our nonprofit members didn’t pay dues this year. See http://wijsf.org 

That’s not a lot of money but to a nonprofit with little income, it’s a lot. We can’t pay a SM team, so the burden falls on me, the director, to get it done. I have 25 students with two assignments each week. In seven days, I grade 50 assignments. I must read, digest, and respond to each student, intelligently. Rarely do teachers get paid for the time they devote to grading. Luckily, I don’t have face-to-face classes of one to four hours. But grading takes up at least four hours of my time five days a week.

I post about my company on several social media sites. I cut and paste messages and wait for responses. However, I don’t have the time to analyze each post. The post sent to 449 members this month is – PAY YOUR DUES – so we can pay our graphic designer who spent hours from January to June to create our publications that are printed and online at http://issuu.com/joancartwright 

As the editor of each article, I don’t get paid a salary. I’m literally working for gratis, which becomes tedious. The customers I aim to retain are 449 members who may not have $75 for dues (increased from $60 in the past three years). We promote women musicians who struggle, financially. My challenge is to continue what I do for free or stop altogether. After 18 years of fulfilling this mission, do you think I should continue or quit? 

Fortunately, my daughter picked up the SM banner by posting about our organization on social media. But she doesn’t analyze the data, which is an important component of the SM process.

Please excuse my rant. What do you think about this real-life business scenario?

In your feedback to Brett, you mentioned having celebrities promote the new seasonal product. Does every business owner know a celebrity willing to promote their product?

You mentioned hashtags to Sofia. Just this week, I had my son search my hashtags – #joancartwright and #divajc. He’s known me all his life and he was astounded by the number of entries that came up.

Did you see my announcement “So many sites, so little time” with 47 social media sites? There’s no way I can post on all of them. Could you?

So, SMART goals must be achievable. I think you get the picture.

Thanks,

Dr. Cartwright

Moving!

Last year, 2024, was a continuous journey! On May 16, I traveled from Atlanta, GA, to the Bronx, NY, from my daughter to my son. I flew to LaGuardia Airport and my son, and his daughter picked me up. I stayed with them for two weeks in the Bronx and enjoyed time with my great grandson Enzo (3). I returned to Atlanta on May 29.

On June 11, I packed my car and drove to Delray Beach, Florida, where I stayed with my dear friend Lydia in her home until July 1st, when I moved into my friend, Roberta’s condo, where I stayed until September 2, 2024. I taught a class online for SNHU and got to spend time with several of my Florida friends. Also, I attended the memorial of my dear friend Ernestine Ray at the African American Research Library and Cultural Center (AARLCC), in Fort Lauderdale, Florida.

On September 2, 2024, I drove to Sanford, Florida, to get the autotrain to Lorton, Virginia. I was too late for the train that day, so I spent the night at a Comfort Inn, and boarded the autotrain the next day at 2 p.m. I arrived in Lorton the next day at 9:30 a.m. First, I visited my childhood friend, Diane, in Woodbridge, Virginia. Then, I drove another hour to Waldorf, Maryland, to my cousin Veronica’s home, where her mother Ginny was staying.

On September 25, I drove to Pittsburgh, PA, for the ASALH Conference. There, I spent four days in an Airbnb with my granddaughter, Muki. Both of us presented at the conference in the Omni Hotel with playwright Herman Levern Jones and his wife Carolyn.

Then, on September 29, we drove back to Charleston, South Carolina, where we attended the soiree of noted artist Jonathan Green. That night, we drove to John’s Island, South Carolina, where we spent two nights with Glenda. On October 2nd, we drove on to Atlanta, Georgia, where I stayed in an Airbnb for three weeks, while we produced the first Musicwoman Festival in East Point, GA. See details here https://wijsf.org/festival/musicwoman24.htm.

On Monday, October 21, I set out for Charleston, SC, again, and attended Jonathan’s weekly soiree. That night, I went to Glenda’s on John’s Island. The next day, I had lunch with Dr. Delores Walters on James’ Island. On Wednesday, I had lunch with Sophia Dovier, Jonathan’s young intern. Immediately after lunch, I drove to Chadbourn, North Carolina, where I spent two nights with Mike and Patti. In Whiteville, NC, I had my car inspected and renewed my registration. On Saturday, Patti and I drove to Myrtle Beach, SC, to Kohl’s and we had lunch at the Crab Shack, on the water, which was delicious and delightful.

On Sunday, October 27, I drove to Woodbridge, Virginia, where I had dinner with Diane and her daughter Anisha, and her children Darius and Nicole, at the steakhouse. Yum! Then, I drove to Waldorf, MD, where I stayed with Ginny and Veronica. My childhood friend Diane came for dinner on my birthday, December 7, 2024. Ginny and I attended a Christmas program in Alexandria with Amy Bormet on piano and the Vaughn Ambrose Big Band.

On December 16, I drove to The Bronx, NY, to spend the holidays with my son, Michael. This was the first year I spent up North in cold weather in a very long time. I had not seen snow since January 1996 in Switzerland. The temperature dropped to 10 degrees, and I was freezing, after nearly 40 years of hot weather in Florida. It snowed in Waldorf, MD, and accumulated 16 inches, and they had to be shoveled out!

On December 26, I drove up to Hartford, Connecticut to spend two days with Jodylynn, our graphic designer for Musicwoman/Musicman Magazines. We had dinner with Kiki and Jeff, who introduced us in 2014, after I met them on the Allure of the Seas Royal Caribbean cruise, where I sang for 28 days.

I returned to Waldorf, MD, on Wednesday, January 8, 2025, where I got to spend time with Veronica and Ginny, in frigid weather.

Then, I drove back up to New York, again, on Sunday, January 26, to Mt. Vernon, NY, to live with Aunt Carrie, godmother of my first grandson, Robert Logan. During that trip, my odometer registered 10,000 miles. When I first left Atlanta on June 11, it only read a little over 4,900 miles! So, I drove 5,100 miles from June 11, 2024, to January 26, 2025.

Whew! What a year 2024 was!

After seven weeks in Mt. Vernon, I was set free from being a caretaker on Friday, March 14, 2025. I drove to New Brunswick, New Jersey, where I spent three nights at an Airbnb, decompressing. The following Monday, I drove to Philadelphia, Pennsylvania, where I spent a week with my friends Carla and Lovett Hines. I got to visit my alma mater, LaSalle University, which has really grown. Spending time with Carla was so much fun as we reminisced about our friendship from 1976 to 1982, when I moved back to New York for two years. Though we only saw each other once from 1982 until 2025, our friendship never faded.

On Sunday, March 23, 2025 (R.I.P. Trubble Funk), I began the trek to Louisiana. I stopped for the night in Roanoke, Virginia. The following morning, I went to get an oil change at the Hyundai dealership. That was a great experience because they serviced my car and didn’t charge me! Christmas in March! From there, I drove to Birmingham, Alabama, where I stayed at a Red Roof for one night. They had a great breakfast and the room was nice. Then, it was on to Shreveport, Louisiana, where I took the top floor of my dear friend’s home. I’ve been there ever since. I like this town, probably because I really don’t have to drive even a mile to get to all the shopping I could think of and many good restaurants. The home is beautiful, the neighborhood is peaceful, and I am happy! I’m teaching Graphic Design at SNHU and contented.

All my sites

Here are links to all of my websites:

https://fyitravelclub.wordpress.com

https://poetryerotica.wordpress.com

National African American Museum NAAMHC

National African American Museum NAAMHC

Just before COVID, we were supposed to visit the brand new National African American Museum of History and Culture in Washington, DC, a $540 Million project of the Smithsonian. It took four years for us to get the next opportunity to visit this amazing monument. My cousin, Millicent Brady, and I had a wonderful time, exploring the various exhibits at NAAMHC. First, we had lunch on the Concourse level, then we headed up to the 4th floor where we were emersed in the Cultural exhibits. The height of our visit was meeting several women visiting from the City of Chicago. Ms. Miles is a string player and leader of a string ensemble. Enjoy these be photos.

Pen Arts Building NLAPW

Pen Arts Building NLAPW

The National League of American Penwomen was founded in 1897, as a 501(c)(3) nonprofit organization that supports and promotes professional women in arts, letters, music, and allied professions. I joined the organization in 2017, recruited by Sheila Firestone, the President of the Boca Raton Branch, at that time. At first, I applied as a Letters member, since I had authored several books, including three books of poetry. A couple of years later, I applied as a Music member, since I had composed well over 40 songs.

At two of the Florida regional conferences, I was a presenter. Also, I’ve been featured in the Pen Women Magazine. This has been a fruitful membership for me, introducing me to several authors, musicians, and visual artists. My ultimate goal is to apply as a Visual Artist in my 80s, which will happen by 2028, once I retire from teaching college and begin to paint, again.

On Thursday, September 12, 2024, I visited the Pen Arts Building at 1300 17th Street NW, Washington, DC, with my cousin Millicent Brady, for whom I organized her book, Stories, Poems & Musings. This building is 137 years old, and the interior is mostly original.

We were greeted by Evelyn Wofford, Director of NLAPW National. We had a pleasant meeting with Evelyn and got to meet the artist-in-resident pianist and composer, Simone Baron. The photos tell a lovely story. https://www.nlapw.org

Old Woman

When you’re an old woman and the object of your own affection

It’s time to appreciate You!

That you got you here

That you focused on

That which you need

That will house you

That will feed you

That will clothe you

That will pay you

That which you must learn

That which you must teach

That what you must know is

That which you must live

That which you must do

That which you must be

That I AM THAT!

Lessons Learned

In the sixth month of my 76th year, I am reflecting on lessons that I’ve learned recently and throughout my three score and 16 years of life on Planet Earth. Here are some of them:

Live to breathe, breathe to live.

Be fruitful and multiply and love your family.

Ask questions and don’t assume you know the answer.

Find something you love to do and do it ’til you’re satisfied.

Recognize your friends and keep your enemies close.

Before you ask someone, try to do it yourself.

Learn new skills.

Look at the other person’s perspective but keep your feelings present.

Observe and listen.

Fulfillment

In 2007, I incorporated a non-profit organization to promote women musicians, globally. It took 17 years to gather the women to promote. They each became members of the organization and some contributed songs to our 8 compilation CDs, or stories in our annual publications www.musicwomenmagazine.com and www.musicmanmagazine.com

Tonight, I realized that the deed is done. Congratulations to me!

http://wijsf.org/musicians.htm

These women are musical legends in their own right.

www.wijsf.org

http://wijsf.org/musicians.htm and http://wijsf.wijsf.org/musiciansbyinstrument.htm

http://www.musicwomenmagazine.com and http://www.musicmanmagazine.com

Promoting women musicians, globally!

Gathering great women musicians together and getting their music heard by multitudes!