This is in response to a student’s SMART goals for a social media campaign.
Hi, Student,
The strategy you developed here is well-done. You wrote, “create engaging content on all forms of social media because each platform has different functions and various users that could potentially become interested in the company’s products and services.”
Although this is an ambitious goal, unless you have a team to post, reply, analyze, and report, it’s difficult to devote the time to make this goal achievable. On Hootsuite, you can post to several sites at a scheduled time. But their fees are unaffordable for small companies. This week, I cancelled a premium upgrade on WordPress for $96, because our nonprofit members didn’t pay dues this year. See http://wijsf.org


That’s not a lot of money but to a nonprofit with little income, it’s a lot. We can’t pay a SM team, so the burden falls on me, the director, to get it done. I have 25 students with two assignments each week. In seven days, I grade 50 assignments. I must read, digest, and respond to each student, intelligently. Rarely do teachers get paid for the time they devote to grading. Luckily, I don’t have face-to-face classes of one to four hours. But grading takes up at least four hours of my time five days a week.
I post about my company on several social media sites. I cut and paste messages and wait for responses. However, I don’t have the time to analyze each post. The post sent to 449 members this month is – PAY YOUR DUES – so we can pay our graphic designer who spent hours from January to June to create our publications that are printed and online at http://issuu.com/joancartwright
As the editor of each article, I don’t get paid a salary. I’m literally working for gratis, which becomes tedious. The customers I aim to retain are 449 members who may not have $75 for dues (increased from $60 in the past three years). We promote women musicians who struggle, financially. My challenge is to continue what I do for free or stop altogether. After 18 years of fulfilling this mission, do you think I should continue or quit?
Fortunately, my daughter picked up the SM banner by posting about our organization on social media. But she doesn’t analyze the data, which is an important component of the SM process.
Please excuse my rant. What do you think about this real-life business scenario?
In your feedback to Brett, you mentioned having celebrities promote the new seasonal product. Does every business owner know a celebrity willing to promote their product?
You mentioned hashtags to Sofia. Just this week, I had my son search my hashtags – #joancartwright and #divajc. He’s known me all his life and he was astounded by the number of entries that came up.
Did you see my announcement “So many sites, so little time” with 47 social media sites? There’s no way I can post on all of them. Could you?
So, SMART goals must be achievable. I think you get the picture.
Thanks,
Dr. Cartwright



















































































































































































































































